Building Better Businesses – Master Your Marketing
November 14 @ 7:00 am - 9:00 am
BUILDING BETTER BUSINESSES
Master Your Marketing
Part of the Building Better Businesses series, this session – Master Your Marketing – is designed for construction-based businesses who want practical tools to win more work in 2026. Across the series, we cover sales, marketing and strategy so you can attract better clients, land more of the right jobs, and build systems that keep your pipeline full. Each session is hands-on, with proven frameworks you can put to work straight away.
54.8% of builders rely on referrals for more than 50% of their sales according to Association of Professional Builders. So you may as well get better at getting quality ones!
Get more of the right jobs from the customers you actually want. This hands-on session shows builders and trades how to turn existing relationships into steady leads—without fluff or tech overwhelm.
Details
Date and Time: Friday 14 November 2025 7:00 AM – 9:0 AM NZST
Location: High Performer Building, 199a Main Highway Ellerslie Auckland (Map)
Who it’s for
Owners and managers in construction/trades who rely on word-of-mouth, want better quality enquiries, and need a simple plan they can action this month.
You’ll walk out with
A one-page Marketing Mini-Plan (Now / Next / Later) so you know exactly what to do next. A sharper elevator pitch that explains the problem you solve (not just what you do). A repeatable referral system (what to say, who to ask, and how to follow up). A quick case-study builder to capture proof from past jobs (templates included). Register Now
What we’ll cover
Referrals that work: simple steps to ask your A-grade clients for introductions—and get them. Networking that pays: which rooms to be in, how often, and what to bring. Message that cuts through: flip “what you do” into “problems you solve” that customers pay to fix. Format
90 minutes, practical, worksheet-driven. Breakfast provided. We work the tools in the room so you leave with decisions made and first actions set.
Hear from our success stories:
YOUR HOST
Meet Jon Randles
Where you are, I’ve been there. I co-founded a business that for years just wasn’t providing me the income I expected for the work I was putting in.
Worse still – we were 6 figures in the red and couldn’t break the downward spiral.
We then started working on key projects and within 12 months our sales went up 30% and net profit 870%. The difference was transformational.
I’ve lived this.
How do we get results like this? By focusing on areas that will make the biggest difference to your business.