Cut the Noise. Sharpen the Message.
The below posts feel like a back-to-basics reminder.
Because sales does fix everything… but only if your margins, productivity, and marketing are solid first. (I learnt that the hard way – 7 figures in revenue, negative profit. Ouch.)
At the Building Better Businesses info evening, we proved that clarity beats noise. In a two minutes exercise, our audience turned vague ideas to sharper offers. Not perfect – but came up with a few marketing nuggets worth polishing.
And that’s the point: it doesn’t take more hustle, it takes better focus.
And then there’s the Grasshopper. He sang through summer, hoping winter would sort itself out. Spoiler: it didn’t – and he dies… 😈 On the other hand, his friends the ants weren’t just busy – they had a plan.
Inside this newsletter:
- 💥 Why “Sales Fixes Everything” is only true in the right order.
- 🎯 How sharper marketing = better clients and better margins.
- 🐜 And a 2,500-year-old story that’s still the best argument for a 90-day plan.
If you’re feeling like you’re carrying a bit too much, maybe the question isn’t “work harder” but “what’s the right order for me right now?”
As always, flick me a reply and let me know what lands.
Cheers,
Jon Randles
Want To Try The Bottleneck Scorecard? Click here
Most business owners don’t realise they’ve become the bottleneck… until they’re overwhelmed, disconnected from their team, and quietly resenting the business they built.
The Business Owner Burnout
The best business advice I’ve been given: Sales Fixes Everything. But… there’s a caveat:
Only if the other foundations are in place.
In 2018, I focused on sales and we cracked a healthy 7-figure revenue. Yay.
Net profit? Negative. Boo.
How the f&$@ does that happen?
Because Sales is great to focus the mind, and we all want more revenue… Read More
Build Better: Clients, Message, Proof
Many people in the construction industry I’ve spoken to see marketing as a cost. (That’s if they’re even doing it) Something you throw money at, cross your fingers, and hope it brings in a job.
But here’s what they’re missing: successful marketing isn’t about noise. It’s about clarity. At the Building Better Businesses info evening last week at the High Performer Building, we ran a quick 2-minute exercise… Read More
The Ant & the Grasshopper (for business owners)
All summer, the grasshopper sings and cruises. The ants work away, keeping a steady rhythm. They do a morning load, an afternoon load, taking notes on what’s stocked and what they’ll need when winter comes. o drama. Just a quiet plan and daily action.
Winter arrives. The grasshopper’s cupboard is bare and the wind bites. “This isn’t fair! I don’t like the cold!” He knocks at the anthill, hungry, cold, and desperate. The ants keep working. Their storerooms are full. Their list is ticked off… Read More